THE proof
Better thinking should change what happens next.
The point of better social is what changes because of it. More value for the business. Better choices about where to put effort. Proof you can actually use.
The numbers
Better social should show up in the business.
6x
ROAS
Strategy built to connect social activity to commercial return.
A joined-up social commerce approach for an international sports brand connected audience, content, activation and measurement to revenue.
Selected outcomes from strategies and programmes shaped by the people behind Rethink
150%
Above forecast
Repositioning changed the commercial outcome for this consumer electrics brand.
494
Leads
Strategy turned social into qualified pipeline for a global B2B enterprise technology company.
Social creates business value when strategy, measurement and execution are connected to outcomes the business actually cares about.
not our first rodeo
A few names you might recognise.
Experience behind rethink includes work with…
THE COMMERCIAL PROBLEM
The result is only half the story.
The interesting bit is what changed to get there.
B2B · THOUGHT LEADERSHIP · COMMERCIAL VALUE
From product content to a global thought-leadership engine.
The Challenge
Thomson Reuters had plenty of expertise, but the content was organised around products rather than the people it needed to influence.
What changed
The strategy shifted the programme to audience-first thinking, brought subject-matter experts into the content and connected social distribution to commercial opportunity.
$2m
ESTIMATED SALES OPPORTUNITY VALUE.
153 sales opportunities were created while traffic to the content platform grew by more than 2,500%.
B2B · AUDIENCE INSIGHT · PIPELINE
Make complex expertise worth paying attention to.
The Challenge
Fujitsu needed to extend the value of a major event beyond the people in the room, reaching senior technology buyers with content they would actually choose to watch.
What changed
Audience insight shaped the editorial direction. Fujitsu experts became the content, and social turned a few days of event activity into something that travelled much further.
€38m
ATTRIBUTED PIPELINE.
The campaign reached almost 2 million buyers, generated around 200,000 full video views and drove 2,595 site visits from qualified c-suite prospects.
B2C · AUDIENCE SHIFT · BRAND GROWTH
Changing the audience meant changing the rules.
The Challenge
Autotrader wanted to reach younger car buyers without simply making more of the petrol-head content its existing audience already knew .
What changed
Audience research pointed somewhere different. Entertainment, pop culture and humour became the way in, giving Autotrader permission to behave differently without losing what people already valed about the brand.
5.4m
IMPRESSIONS.
The campaign reached a largely new audience and grew followers across platforms by 7%. It showed the team that bolder content could attract different people without alienating the exisiting audience.
B2B2C · COMMERCIAL PROOF · INVESTMENT
Social stopped being a nice-to-have.
The Challenge
TiVo needed to make “Powered by Tivo” feel relevant to viewers rather than like invisible technology sitting behind the screen
What changed
The strategy stopped talking about features and started behaving like an entertainment fan. Content and media were tested together, with spend moving towards the formats that earned attention.
1.75m
VIDEO VIEWS.
UK activity reached 1.83 million people and generated around 32,900 interactions at a very low cost per view. More importantly, the results gave the commercial team evidence they could argue for budget, brief partners and repeat what worked.
Social became easier to justify commercially.
from the other side of the table
What changed mattered to the people running it too.
“It challenged us as a client, developed our brand, delivered a new audience … and it’s completely changed how we think about both our digital audiences and methodology.”
Harriet Darcel
Head of Marketing, Southbank Centre
“They pushed us to challenge the automotive status quo and to stay true to the objectives of our brief … they do not shy away from productive conflict either.”
Laura McNally
Head of Content and Social Media, Auto Trader
Client feedback from work led by the people behind Rethink.
what next
What social could change for your business.
If something here feels familiar, that’s probably where we should start.