The fix
See what’s wrong.
Fix what matters.
Make it stick.
Focused projects that find where social is losing value. Then resets what needs changing and leaves your team with a clearer way forward.
01 · See
Start with what is actually happening.
Before changing anything, get clear on where value is being created. Dig into where the effort is disappearing and what the signals are already telling you.
No assumptions. They’re expensive
Value.
Where social is contributing, and where the current measures miss it.
effort.
What is taking time or budget without earning its place.
signals.
What audiences, buyers, search behaviour and AI are already telling you.
02 · fix
Change what is getting in the way.
Not everything needs fixing. Once you can see what is happening, the useful work is deciding what to change and what to leave alone.
Sometimes the smartest move is to stop something.
priorities.
Get clear on what social is there to do, and what can stop taking up space.
measurement.
Use measures that show what social contributes, rather than simply reporting what happens on the platforms.
ways of working.
Remove the friction between teams, roles and decisions that slows good work down.
discovery.
Make social work harder where people are searching, researching and asking AI for answers
03 · make it stick
Leave with something your team can actually use.
A practical plan. Clear priorities. And enough structure to keep improving after we leave.
If it only works while we’re in the room, it doesn’t work.
Capability.
Give the team the confidence, and the tools, to carry the work forward.
clarity.
Make obvious what matters, who owns what and what happens next.
Momentum.
Leave with a way of working that keeps moving rather than another deck gathering dust.
04 · focused projects
Built around the problem, not the package.
Some problems need a sharp diagnostic. Others need a reset, or a stronger commercial case. And sometimes social simply needs connecting better to the wider business.
The fix is to find where social is losing value, change what is getting in the way and leave the team with a clearer way to work.
find the gap.
See where social is working, where value is leaking and what needs attention first.
reset the strategy.
Get everyone clear on what social is for, where to focus. Oh, and what to stop doing!
prove the value.
Build a stronger commercial story around what social contributes. That means measures the business can actually use.
connect the signals.
Strengthen the link between social and discovery with a better approach to social search and signals in AI.
what next
Start with the bit that’s getting in the way.
If you already know what needs fixing, great. If you don’t, that is usually where we start.