THE thinking
Before you do more
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I still know what you posted last summer
Someone looking for an answer in October could find it in your July content. There may be more value in that work than the first report revealed.
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Why buyers remain unconvinced
When social content attracts interest without resolving buyers’ doubts, stronger messaging may miss the problem. A practical framework for checking whether the evidence supports the promise.
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The algorithm changed. Did your audience?
Another platform update doesn’t automatically deserve your team’s time. The Fujitsu programme’s €38m in attributed pipeline shows what audience evidence can open up. Here’s how to assess which opportunities warrant investment, and what you would need to stop to pursue them.